what is digital marketing and career scope in digital marketing

what is digital marketing 

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. 


digital marketing scope and careers






Digital marketing services types

Digital marketing services encompass a wide range of strategies, including Search Engine Optimization (SEO), Content Marketing, Email Marketing, all aimed at reaching and engaging target audiences online. 

Scope in digital marketing 

Digital marketing career paths 
  • Search engine optimization specialist
  • Social media manager
  • Content marketing manager
  • Pay-per-click (PPC) specialist
  • Email marketing specialist
  • Digital analytics specialist
  • Content creator (writer, videographer, graphic designer)

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